Strongest postThe reel that spiked
Reach 26,800 · Saves 96 · Enquiries 0
Strongest post you have ever published, and the one I would not repeat. The comments are almost all from outside the country, and not a single enquiry followed it.
Built for hospitalityKnow what is working.
Know what is working.
And what to change
on Monday.
Most social tools show you numbers going up and down. This one reads the period, names the strongest and weakest thing you did, and gives you one next action worth briefing.
Setup price shown. then £295/month keeps it running.
£450 to set upAdvisory, not automatedNothing is posted or changed for you
01
Pick a period.
Watch it read.
Social Performance
Tailored output
You approve
The walkthrough
Two minutes, start to finish.
Watch Social Performance run once, end to end — the job going in, the work coming back, and the moment you approve it.
The whole workflow
From period to brief in four steps.
No dashboard to learn and no export to stare at. The cadence you choose starts the readout; you decide what happens after it.
Your chosen cadence — weekly or monthly — starts the readout on the period just closed.
Strongest, weakest, and what actually moved. Written in plain English, not chart labels.
One recommended move for the period ahead. It is an advisory read, and you can reject it.
You decide which next action becomes a content brief. Nothing is scheduled or published from here.
Live state
The product changes
with each step.
Week 42 · 13–19 October · sample figures
One day carried the week, and it bought you nothing.
Reach39,400▲up5× your four-week average
Saves214▲upup 96 on last week
Enquiries4—levelidentical to last week
New followers611▲upup 580 on last week
Daily reach, Monday to Sunday
Daily reach in thousands — Mon 1.2, Tue 0.9, Wed 1.4, Thu 26.8, Fri 6.1, Sat 1.8, Sun 1.2. Thursday is two thirds of the week on its own.
Weakest postAutumn offer still
Reach 1,800 · Saves 3 · Enquiries 0
Weakest thing you published. It reached people who already follow you and asked nothing of them — no room named, no date, no reason to act this week.
One next action · for the period ahead
Do not commission a second reel like Thursday's. Brief one post for Friday instead: the terrace at six, one line of copy, a direct booking link, and a local audience only.
Advisory — yours to accept, change or reject.
No channel, campaign, queue or published post is changed from this page. A brief is a written instruction for whoever makes the content. Figures shown are illustrative, not a client result.
The decision is the productSame numbers.
Same numbers.
Four unmistakably
different next moves.
Constant inputOne month of results
“Reach up roughly 30% on the previous month. Saves up sharply, concentrated on two posts. Enquiries flat. Sample figures, used to show how the same period reads differently for four businesses.”
Reach is up but enquiries are flat, which for you is the whole story — you are being seen by people who are not yet trying to book. The saves are the real signal: both concentrated posts were interiors, and saves are how people hold a place for a decision they make later. Weakest thing this month was the offer-led post, which reached well and asked nothing. Next action: brief one post that converts a save into an enquiry — a room with a stay length, a price and a direct-booking line, not a discount.
Nadia, your performance analystSame numbers. Four different decisions. A dashboard would have shown all four businesses the same rising line.
What you are buying
A readout thatends in a decision,not a chart.
A recurring read of your social activity, written for the person who has to decide what gets made next — not a dashboard login you will stop opening by week three.
£450 setupthen £295/month- 01
A recurring readout on the cadence you choose, weekly or monthly
✓ - 02
Strongest and weakest named plainly, with the reason
✓ - 03
One recommended next action per period, written as an advisory read
✓ - 04
A content brief written up whenever you accept an action
✓ - 05
Set-up of the channels you give us read access to
✓ - 06
Ongoing upkeep as platforms, formats and your priorities change
✓
£450 setup, then £295 per month. Six-month minimum term, then month to month. Every readout and every content brief already delivered is documented and yours to keep, whether or not you continue. What stops is the ongoing monthly read.
How it starts
- 1
Pay £450 setup, 50% now and 50% on delivery
- 2
Tell us what social is actually for — bookings, covers, treatments or weddings
- 3
Give us read access to the channels you want read
- 4
We configure the cadence and deliver your first readout
- 5
£295/month begins once you are live
Trust is won on the hard ones
A good month is easy to report. The awkward ones are the test.
A useful readout will tell you a viral post was worthless, that nothing changed, or that a collapse was not your fault. A dashboard cannot say any of those things.
01Viral, and worthless
The reel that went everywhereInstagram · week 2
“One reel reached around 40 times your usual figure and picked up several hundred new followers. Enquiries for the fortnight after: unchanged. Sample figures.”
In your voice · accountable
This is the best-performing post you have ever published and I would not repeat it. The reach came from an audience that has no intention of visiting — the comments are almost entirely from outside the country, and the follower spike has not moved a single enquiry. Celebrating it would push you towards making more of the same and further from the people who actually book. The honest read is that it cost you a fortnight of attention and bought reach you cannot use. Next action: leave it alone, and brief the terrace post again for a local audience, because that one converted at a fraction of the reach.
Nadia, your performance analyst- Vanity metric named
- Real signal found
- No panic move
- Next action set
02Nothing changed
February readoutAll channels · February
“Reach, saves and enquiries all within a few points of January. No post stood out in either direction.”
In your voice · accountable
Nothing changed this month, and that is fine — here is why. You published a consistent volume of the same kind of post to a stable audience in your quietest trading month, so a flat result is what a working account looks like in February. There is no failure to explain and nothing here worth reacting to. The one thing I would flag is that a flat month is only acceptable while it is deliberate; a second one would mean the account has gone on autopilot. Next action: change nothing this month, and hold the spring campaign brief until the first week of March when your audience starts planning again.
Nadia, your performance analyst- Vanity metric named
- Real signal found
- No panic move
- Next action set
03Not your fault
The reach dropFacebook page · March
“Page reach down by around 40% across the month. Saves, comments and enquiries all steady. Sample figures.”
In your voice · accountable
This looks like a collapse and it is not one. Your posting pattern, format and audience did not change, and every engaged measure — saves, comments, enquiries — held steady. What changed is how the platform distributes page posts, which affected accounts far beyond yours in the same window. If the drop were yours, the engaged numbers would have fallen with it, and they did not. The wrong move here is to panic-post daily to chase the old figure, which usually makes the next month worse. Next action: change nothing on this channel, and brief one post for the channel that is still reaching people, so the month is not spent defending a number you do not control.
Nadia, your performance analyst- Vanity metric named
- Real signal found
- No panic move
- Next action set
Every one of these ends in a recommendation you can reject. That is the point — it does the reading, you keep the decision.
The practical difference
6hours
exporting and staring→1decision
worth acting on
exporting and staring→1decision
worth acting on
Less looking. One decision.
Across a representative month, that is the time spent pulling exports and scrolling platform analytics traded for a single reviewed decision — one you can hand to whoever makes the content.
Our own working estimate for a month of self-serve analytics across two channels, not a measured client result. Your month will differ.
14
days to first readoutAdvisory throughout — every recommendation is yours to accept, change or reject.
One cadence. One decision.
Stop reporting on social. Start deciding.
A readout on the cadence you choose that ends in one next action — not another dashboard you stop opening.
The Readout£450
to set up · then £295/month
- A recurring readout on the cadence you choose, weekly or monthly
- Strongest and weakest named plainly, with the reason
- One recommended next action per period, written as an advisory read
- A content brief written up whenever you accept an action
Six-month minimum term, then month to month.
Setup invoiced 50% before work and 50% on delivery. Monthly billed in advance. GBP, excluding VAT.
Every readout and every content brief already delivered is documented and yours to keep, whether or not you continue. What stops is the ongoing monthly read.
What happens next
- 01
Pay £450 setup, 50% now and 50% on delivery
- 02
Tell us what social is actually for — bookings, covers, treatments or weddings
- 03
Give us read access to the channels you want read
- 04
We configure the cadence and deliver your first readout
- 05
£295/month begins once you are live
Start Social Performance · £450
Building more than one product? Add this to your Cockpit and price the whole shape in one place.
First readout delivered within fourteen days of channel access.
Advisory only — nothing is posted or changed for you.
The price above is the one-time setup. then £295/month, billed in advance.
The honest answers
Everything worth asking before you buy.
No, and it is the reason the product exists. A dashboard shows you numbers moving and leaves the interpretation to you. This gives you a written read of the period — strongest, weakest, what actually moved — and ends in one recommended next action you can turn into a content brief. If all you wanted were the numbers, the platforms already give you those for nothing.
The ones you give us read access to, confirmed during setup. We will only ever report on a channel that is actually configured — if a channel is not connected, it does not appear in your readout rather than appearing as an empty line.
No. We ask for read access to the channels you want covered, granted through each platform's own access settings, so you can see exactly what has been shared and withdraw it at any time. We do not need posting rights, we do not need your password, and we do not ask for admin control of your accounts.
No. Nothing is published, scheduled, queued or changed on any channel. The readout and the recommendation come to you; you decide which one becomes a content brief and who makes the content.
Partly, and here is exactly how. You pay £450 once to set it up — the channel access, the cadence, and what social is actually for in your business — then £295 a month for the ongoing read and the briefs that come out of it. Six-month minimum term, then month to month.
That is genuinely fine, and often more useful. A small account produces a clearer read because a single post visibly moves the period — the noise a large account has to be filtered out of simply is not there. What we will not do is dress a small month up. If the honest answer is that not enough happened to draw a conclusion, that is what the readout will say.
Yes, after the six-month minimum term. Tell us before your next billing date and we pause the read and the billing together. Everything already delivered stays yours, and picking it back up does not mean paying setup again.
You keep every readout and every content brief we have already delivered — they are documented and yours. What stops is the ongoing monthly read, the recommendation, and our upkeep as platforms and formats change.