It tracks the money. It shows what came back. It never guesses.
Revenue Co-Pilot follows every pound you spend through us — each email, post and campaign — to the bookings it actually produced, through tagged links to your own booking engine, promo codes and email revenue. It has no OTA feed, no view of your rate card, and no opinion about your prices. It counts, it shows the receipt, and it recommends where the money goes next.
Setup price shown. then £395/month keeps it running.
£850 to set up the trackingNo OTA feeds, no rate adviceYou apply it or you dismiss it
01
Pick a signal. Follow the money.
Cockpit — Revenue Co-PilotLive
Modules
Review Responder
Design Studio
Content Engine
AI Food Dishes
First Impression
Revenue Co-Pilot
Social Performance
Elephant AI
Revenue Co-Pilot
Tailored output
You approve
Email revenueTagged linksPromo codesCost per bookingOne honest number
The walkthrough
Two minutes, start to finish.
Watch Revenue Co-Pilot run once, end to end — the job going in, the work coming back, and the moment you approve it.
The whole workflow
From spend to receipt in four steps.
No attribution model to take on faith. No dashboard war. Every step ends with a number you can check yourself and a decision that stays yours.
Your marketing runs through Cockpit — emails, posts, campaigns — each one carrying its own tagged link or code from the moment it goes out.
Bookings that arrive through those links, codes and email journeys are counted against the piece of work that produced them. Nothing else is counted at all.
Once a month you get the exchange in plain English: what you gave us, what came back with a name on it, and where it came from.
Each read ends in money moves — extend what is paying, boost what is earning, kill what is invisible. You apply each one or you dismiss it.
Live state
Nothing on this page can spend your money.
Sample property / tracked money only5 signals open
Nothing on this page can spend your money, and only tracked bookings are counted. Every figure below is an illustrative sample property, counted through tagged links, promo codes and email revenue. You apply a money move to your plan, or you dismiss it — the spend itself moves by your hand.
Money signals · 5 open of 5
Act soonEmail revenue
The win-back flow paid for the month
Lapsed-guest emails · this month
▲up · £1,870 attributed
Twelve weeks of tracked flow revenue, climbing steadily from 12 to 88 on the sample index.
Nine bookings arrived through the flow's tagged booking links this month — more than the whole marketing spend, from a list that costs nothing to mail.
Recommended money moveExtend the flow to guests lapsed six to eighteen months, with a gentler first email. Every booking it brings will carry the same tagged link, so the extension gets counted on its own merits.
Act soonTracked links
One post is out-earning everything
The spa reel · rolling 30 days
▲up · 4× the link taps · 12 coded bookings
Twelve weeks of tracked link taps, accelerating from 8 to 68 on the sample index.
The spa reel has four times the link taps of any other post this month, and twelve bookings already carry its promo code.
Recommended money movePut £40 behind it for the weekend, aimed at the local radius, same promo code kept on. Stop the moment cost per tracked booking climbs past what email delivers.
Act soonSpend check
A spend with nothing to show
County magazine ad · six weeks
▬flat · £120/mo · zero tracked return
Six weeks of tracked print return, flat at zero on the sample index.
Six weeks, zero code redemptions, zero tracked visits. If the ad is working, it is invisible — and invisible does not earn budget in this record.
Recommended money moveMove the £120 a month into the tasting-menu emailer, where every booking carries a link — and if you keep one print run, put a unique code in it and judge it on redemptions.
WatchCost per booking
Boost returns starting to sag
Boosted posts · three months
▲up · £19 → £31 per tracked booking
Three months of cost per tracked booking, rising steadily from £19 to £31.
Boosted posts still bring coded bookings, but the cost of each one has risen for three straight months — the shape of a saturating local audience.
Recommended money moveHold the budget, rotate the creative, and re-read next month. If cost per booking keeps climbing on fresh creative, cut the always-on boost and keep only earned boosts.
WatchEmail engagement
A segment that never opens
Rolling 90 days · list health
▼down · 18% opened nothing in 90 days
Twelve weeks of list engagement, easing from 88 to 82 on the sample index.
Just under a fifth of the list has opened nothing in ninety days, which quietly taxes deliverability for the guests who do book from email.
Recommended money moveOne honest goodbye email with a reason to stay, then suppress the silent from regular sends. The list gets smaller; the money it makes does not.
Working plan · 0 moves
Nothing applied yet. Apply a recommendation and it lands here as a line in your plan — a note for you to act on, not an instruction to a system.
Nothing here is executed. The plan is a document you keep. Advisory only, on a sample property.
The reading is the product
Same numbers. Four unmistakably different right answers.
Constant inputMoney signal
“The £120-a-month print ad has produced nothing trackable in six weeks. In the same window, the email flow attributed £1,870 from a list that costs nothing to mail.”
Country-house hotelMoves the money to the list
Move the £120 into the thing that is already paying. Your returning guests book from email, not from the county magazine, and the win-back flow just proved it with receipts. Before you cancel the ad entirely, give it one honest chance to be counted: a unique code in the next insertion. If the code never appears at your front desk, the ad was decoration — and decoration is a choice you can make knowingly, not a line that hides inside the marketing budget.
Revenue Co-Pilot · Country house read
Same receipts. Four different right answers — and not one pound was moved by us. You applied it, or you didn't.
What you are buying
Counted every day.Read once a month.Decided by you.
An attribution record built from pipes we own end to end — not a forecasting dashboard, not a rate tool, and not a report that flatters the agency that wrote it.
£850 setupthen £395/month
01
Tagged booking links, promo codes and email revenue tracking, wired once at setup
✓
02
The monthly exchange: what you gave us against what came back with a name on it
✓
03
Where it came from — email, social and campaigns, each with its bookings counted
✓
04
One recommended money move per signal, with the receipts it rests on shown in full
✓
05
Your true cost per tracked booking, month by month
✓
06
The honest line under every number: untracked walk-ins are a bonus, not a boast
✓
£850 setup, then £395 per month. Six-month minimum term, then month to month. Every money move you have applied, and the attribution record already delivered, are documented and yours to keep. What stops is the ongoing monthly read.
How it starts
1
Pay £850 setup, 50% now and 50% on delivery
2
We wire the tracking — tagged links to your own booking engine, codes, email revenue
3
Your first monthly money read, walked through with us
4
Apply or dismiss your first money moves
5
£395/month begins once you are live
Trust is won on the hard ones
The flattering number is easy. The honest one is the real test.
Attribution is where marketing suppliers lie most fluently, usually to themselves first. The useful version says the smaller true number, shows where it came from, and leaves the budget decision — and the budget — with you.
01The smaller number
Last agency's deckOwner question · sample country-house hotel
“Our last agency reported twelve times return on ad spend. You are showing five point three. Why are your numbers worse?”
In your voice · accountable
Because mine are counted and theirs were claimed. A twelve-times figure is usually built by taking credit for every booking that saw an ad somewhere in the previous month — including the regular who was always coming back and the guest who searched your name and clicked the first thing in the way. I count a booking only when it arrives carrying our link, our code or our email journey, so my number is smaller and it is yours to check: every booking behind the five point three has a name, a date and the piece of work that produced it. The five point three will grow the honest way. The twelve never existed.
Revenue Co-Pilot · Attribution read
Only tracked bookings counted
Every number checkable
Nothing claimed
Owner decides
02The invisible favourite
The print adSpend check · sample seaside property
“I know the county magazine ad works — people mention it at breakfast. You're showing zero. Are you telling me my judgment is wrong?”
In your voice · accountable
No — I am telling you the difference between what you know and what I can prove, and it matters because only one of them should be called a return. Guests mentioning it at breakfast is real information and I will not argue with it. But nothing about that ad can currently be counted, so in this record it earns zero, and I will not soften that by inventing a share for it. Two honest paths: put a code in the next run and let the breakfast mentions turn into redemptions I can count — or keep it as brand spend you have chosen knowingly, outside the return column altogether. Either is defensible. Reporting it as a performer without evidence is not, and I won't do it.
Revenue Co-Pilot · Spend check
Zero reported as zero
A way to test it offered
Nothing invented
Owner decides
03Double the budget?
Owner targetQuestion · sample day spa
“Five times return on the money. Obvious next step — double the budget and double the bookings, yes?”
In your voice · accountable
I would love to say yes, and the receipts will not let me. Your five-times return is not spread evenly: most of it sits in email flows to people who already know you, and that channel grows with your list, not with your budget — mailing the same list twice as hard returns less, not more. What scales with money is the boosted social work, and its cost per booking has already crept up two months running, which is what saturation looks like at local scale. So no: double the list-building, extend the flows to the segments not yet in them, and hold the boost budget where it is until its cost per booking stops rising. That grows the five point three. Doubling everything would shrink it, and you would be right to ask me why.
Revenue Co-Pilot · Spa read
Returns broken down honestly
Saturation named
No promise invented
Owner decides
In all three the money was counted honestly and none of it was moved. That is the point — it keeps the receipts, you keep the budget.
The practical difference
3dashboards each claiming the credit→1number you can defend to anyone
Less claiming. One honest count.
Take a representative month: the ad platform claims the booking, the email tool claims the same booking, the booking engine says nothing, and the marketing line in the accounts just sits there costing money. The same month with the co-pilot is one exchange — spend against tracked return — one channel breakdown, and money moves you either apply or dismiss.
An illustrative comparison for a sample property, not a measured client result. Attribution counts tracked bookings only; no financial outcome is promised.
No
booking is ever claimed without a receiptA booking is counted only when it arrives through our tagged links, codes or email journeys. It has no OTA feed and no rate advice — your booking platforms already report their own numbers to you.
One count. One decision.
Stop guessing what the marketing did.
An attribution record built from pipes we own end to end, read once a month in plain English — with your rate card, your booking platforms and your budget entirely out of its reach.
The Money Read£850
to set up · then £395/month
✓Tagged booking links, promo codes and email revenue tracking, wired once at setup
✓The monthly exchange: what you gave us against what came back with a name on it
✓Where it came from — email, social and campaigns, each with its bookings counted
✓One recommended money move per signal, with the receipts it rests on shown in full
Six-month minimum term, then month to month.
Setup invoiced 50% before work and 50% on delivery. Monthly billed in advance. GBP, excluding VAT.
Every money move you have applied, and the attribution record already delivered, are documented and yours to keep. What stops is the ongoing monthly read.
What happens next
01
Pay £850 setup, 50% now and 50% on delivery
02
We wire the tracking — tagged links to your own booking engine, codes, email revenue
03
Your first monthly money read, walked through with us
Building more than one product? Add this to your Cockpit and price the whole shape in one place.
Ready in ten days once the tracking links and codes are wired. No OTA feed, no PMS access, no rate advice — and no pound moved without you.
The price above is the one-time setup. then £395/month, billed in advance.
The honest answers
Everything worth asking before you buy.
No — and this is deliberate, not a missing feature. Rate and demand intelligence needs live feeds from booking platforms, and those platforms already give you their own reports for free. We will not rebuild what your OTA extranet does, and we will not present scraped guesses as market data. This module does the one thing your platforms cannot: tell you what the marketing you buy from us actually returned.
No, none of them, and it never will. Every number it reports comes from pipes we own end to end: tagged links pointing at your own booking engine, promo codes redeemed at your desk, and revenue tracked through the email platform we run for you. That is why every figure is checkable — and why there is no integration to break, go stale or quietly start lying.
Three plain mechanisms. Every link we publish carries a tag, so a booking made through it on your own booking engine is counted to the piece of work that sent it. Offers carry promo codes, so redemptions count even when the booking arrives by phone. And email revenue is tracked end to end through the email platform. A booking with none of those is not counted — even when it was probably ours.
If they quote a code, they are counted. If they do not, they are not — even though some of them certainly saw our work. This means the reported return understates the true one, and we prefer it that way: an understated number you can check beats a flattering one you have to take on faith. Untracked bookings are a bonus, not a boast.
The counting is software and runs continuously. The monthly read and the money moves have a person behind them, because deciding what a number means for your property — and saying the awkward thing when the number is awkward — is judgment work, and we do not pretend otherwise.
Partly, and here is exactly how. You pay £850 once to wire the tracking — links, codes and email revenue — then £395 a month for the ongoing count and the monthly read. Six-month minimum term, then month to month.
Dismiss it. That is a first-class outcome, not a failure — the receipts are shown precisely so you can argue with them. Nothing moves in your budget unless you move it, and the counting continues either way.
Only as far as honesty allows. If your separate ad spend or print run carries one of our codes or links, its bookings are counted like everything else. If it carries nothing trackable, it appears in the record as exactly that — spend with no countable return — and we will suggest how to make it countable rather than invent a number for it.
After the six-month minimum term, yes. Tell us and we pause the monthly read from the next billing date. Your attribution record and every applied money move stay documented and available to you.
You keep the full attribution record and every money move already delivered — documented and yours. Promo codes already at large keep working at your desk. What stops is the counting and the monthly read. Nothing in your booking engine, your platforms or your pricing is affected, because nothing there was ever ours to touch.