Cockpitby Elegant Elephants
Build your Cockpit
Built for hospitality

Your property
already makes
the content.

A photo, an offer, a story worth telling. The engine turns each moment into prepared posts, stories and emails in your voice — then waits for you to choose, edit and approve.

Start Content Engine · £950See how it works

Setup price shown. then £549/month keeps it running.

£950 to set upNothing publishes without your approvalWritten in your house voice

01

Pick a moment.
Watch it prepare.

The walkthrough

Two minutes, start to finish.

Watch Content Engine run once, end to end — the job going in, the work coming back, and the moment you approve it.

The whole workflow

From moment to queue in four steps.

No content calendar to invent from nothing. You bring the moment; the engine brings the options.

  1. Send a photo, an offer, a story or a date. A phone picture and one line is enough.

  2. The engine drafts the caption in your house voice across the formats you use.

  3. You choose the version, edit any word, and approve what is allowed to leave.

  4. Approved content is scheduled into the rhythm you set, through the channels you have configured.

Live state

The product changes
with each step.

House voice / liveReady for your approval
The moment
Prepared captions — pick one
Publishing channels
Going to 2 channels

The terrace is open again. Tables from six, wood-fired plates, and the long evening light we wait all year for. Book through the link.

You approve before anything moves

Nothing was published to any channel. In the real product, publishing only happens through a scope you have set up yourself.

Your voice is the product

Same moment.
Four unmistakably
different rhythms.

Constant inputProperty moment
“The first evening the terrace opens for the season. Warm enough to sit outside, one phone photo taken at 18:40, the light going gold behind the tables.”
Country-house hotelUnhurried, seasonal, quietly proprietary

The terrace is open again. It happens the same way every year — someone props the doors, someone else carries out the first tray, and by seven the whole west side of the house is warm. Drinks from five, dinner served outside while the light holds. No announcement, no fanfare. Just the part of the year we wait for.

Ellen, Front of House

One moment. Four rhythms. This is the difference between a content engine and a caption generator.

What you are buying

Calibrated once.Ready every timea moment happens.

A publishing engine shaped around how your property actually speaks, the formats you actually use, and the pace you can actually keep.

£950 setupthen £549/month
  • 01

    A house voice foundation built from your existing posts, emails and brand notes

  • 02

    Prepared captions across post, story, email and carousel formats

  • 03

    A moment-to-queue workflow you can run from your phone

  • 04

    An approval step on every piece, with your edits carried back into the voice

  • 05

    A publishing rhythm and monthly plan sized to your team

  • 06

    Ongoing upkeep as your seasons, offers and channels change

£950 setup, then £549 per month. Six-month minimum term, then month to month. Your house voice foundation — the documented writing voice, format templates and every piece of content already produced — is yours to keep. What stops is the ongoing preparation.

How it starts
  1. 1

    Pay £950 setup, 50% now and 50% on delivery

  2. 2

    Share recent posts, emails and short brand notes

  3. 3

    We build and calibrate your house voice foundation

  4. 4

    Review the first prepared month and request refinements

  5. 5

    £549/month begins once you are live

Trust is won on the hard ones

Anyone can write a sunny caption. Judgment is knowing when not to post.

A useful engine does not publish into a room that has changed. It holds the queue, tells you why, and offers you something you can live with.

01Posting during a tragedy
Scheduled queueTuesday · 08:00 · national news day
“A national incident with fatalities is leading every UK news bulletin this morning. The queue is holding a cheerful terrace post — “Sun’s out, spritz o’clock, who’s joining us?” — set to publish at 08:00.”
In your voice · accountable

The queue was paused before publication and you were alerted, because that caption would have landed beside the story every one of your guests was reading. Nothing was published. Two options are waiting for you: hold everything until tomorrow evening and resume as normal, or publish a single plain line of practical information — that you are open, that the kitchen is running as usual — with no exclamation, no offer and no image. If the incident is local to you, we recommend the first. The decision is yours, and the queue stays paused until you make it.

Prepared for your approval
  • Queue paused
  • Owner alerted
  • Alternative offered
  • Nothing published
02A discount that undercuts you
Proposed promotionOwner request · quiet midweek
“Midweek is soft, so the request is a post reading “40% off all rooms this week only — grab a bargain while you can.””
In your voice · accountable

This one was held rather than prepared as asked, because discount language does lasting damage to a property positioned the way yours is. A guest who books at 40% off rarely returns at full rate, and the post stays visible on your feed long after the week ends. Nothing was published. Two alternatives are prepared instead: a midweek stay that adds value rather than removing price — dinner for two included, or a late checkout and a treatment — and a direct email to past guests only, which fills soft nights without announcing a discount to your entire public audience. If you still want the original post after reading these, say so and it goes out unchanged.

Prepared for your approval
  • Queue paused
  • Owner alerted
  • Alternative offered
  • Nothing published
03A guest’s photo
Tagged guest photoWedding weekend · shared to your feed
“A guest tagged the property in a photograph from a wedding weekend. Faces are clearly identifiable, including children. The request is to reuse it as this week’s main post.”
In your voice · accountable

The post was not prepared and nothing was published, because a tag is not permission. Identifiable faces — and particularly children — need explicit consent from the people in the frame, not from whoever posted it, and a wedding party contains guests who did not choose to appear on a business account. Two routes are ready for you: ask the guest in writing for permission to reuse the image and to confirm the other adults are content, which we have drafted for you to send, or run the moment with one of your own images from the same weekend where no face is identifiable. Once written permission comes back, the original is prepared immediately.

Prepared for your approval
  • Queue paused
  • Owner alerted
  • Alternative offered
  • Nothing published

Every one of these ended with the owner deciding. That is the point — it prepares the work, you keep the judgment.

The practical difference
9hours
by hand<2hours
with the engine

Hours back. Standards intact.

Assembling a month of content by hand — choosing moments, writing captions for each channel, resizing images and scheduling — takes most properties a full working day spread across the month. With the engine, the same month is roughly two hours of choosing, editing and approving.

Our own working estimate for a representative month of around sixteen pieces, not a measured client result. Your month will differ.

14

day refinement windowEvery piece waits for your approval, and nothing reaches a channel you have not configured.

One calibration. One rhythm.

Stop starting from a blank calendar.

One calibration, and every moment after it arrives already written in your voice — ready for you to choose, edit and approve.

House Rhythm£950

to set up · then £549/month

  • A house voice foundation built from your existing posts, emails and brand notes
  • Prepared captions across post, story, email and carousel formats
  • A moment-to-queue workflow you can run from your phone
  • An approval step on every piece, with your edits carried back into the voice

Six-month minimum term, then month to month.

Setup invoiced 50% before work and 50% on delivery. Monthly billed in advance. GBP, excluding VAT.

Your house voice foundation — the documented writing voice, format templates and every piece of content already produced — is yours to keep. What stops is the ongoing preparation.

What happens next
  1. 01

    Pay £950 setup, 50% now and 50% on delivery

  2. 02

    Share recent posts, emails and short brand notes

  3. 03

    We build and calibrate your house voice foundation

  4. 04

    Review the first prepared month and request refinements

  5. 05

    £549/month begins once you are live

Start Content Engine · £950

Building more than one product? Add this to your Cockpit and price the whole shape in one place.

Ready in ten days after we receive your examples.
Nothing publishes without your approval.

The price above is the one-time setup. then £549/month, billed in advance.

The honest answers

Everything worth asking before you buy.

Both, and here is the split. People build and calibrate your house voice foundation, set the formats and review the first month. The engine then prepares the drafts from your moments. A person maintains it month to month, and you approve everything before it goes anywhere.

Partly, and here is exactly how. You pay £950 once to build and calibrate the house voice foundation, then £549 a month for the ongoing preparation and upkeep. Six-month minimum term, then month to month.

No. Publishing only ever happens through a scope you configure yourself, and only for content you have already approved. If you configure nothing, nothing publishes — the engine prepares the content and hands it to you.

Reject it, rewrite it, or ask for a different angle on the same moment. Your edits are carried back into the voice foundation, so the next month starts closer to how you would have written it yourself.

Instagram, Facebook, email, Google Business Profile and LinkedIn are the usual set, plus your website journal if you keep one. We prepare for the channels you actually use rather than every channel that exists.

You do. Every caption, image treatment and piece of copy prepared for you is your property to use, reuse and archive however you like, with no attribution required and no licence to reclaim.

After the six-month minimum term, yes. Tell us before your next billing date and preparation stops for the months you name. Your voice foundation and your content library stay exactly as they are while you are paused.

You keep the house voice foundation — the documented writing voice, tone rules, format templates and worked examples — and every piece of content already produced. What stops is the ongoing preparation and our upkeep.

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